Decision Threshold
Not only do enterprise information portals (EIPs) potentially address the now well-known “information overload” problem, but they are also evolving to support e-business applications and distribution of information to key trading partners and clients. What should you look for in an EIP? Colin White
The Business Intelligence Shockwave
Finding the “right” business intelligence (BI) package is ever more difficult now that
vendors have made them into containers for dissimilar technologies with similar
functionality. This article explains a methodology for implementing BI processes across your organization rationally and economically. Frank Buytendijk available only in print edition (subscribe)
A View to Enterprise Intelligence
As application inventories grow, interdependent apps can become paralyzed in a tangled web that invariably delays business change. Building a shared data architecture can enable a single business view of data around which applications revolve independently.
Eric Copenhaver
A Special Supplement Focusing on Customer Relationship Management.
EDITOR COLUMN
by David Stodder
The Two Customer Lifecycles
"Focus on the Customer" is the mantra of customer relationship management (CRM)—and the beginning of a revolutionary change in business objectives. But there are really two ways of looking at the customers: your way and the customer's way. Using data mining, you can learn the essence of both lifecycles. Gordon Linoff
