Intelligent Enterprise

Oracle this week will introduce a data cleansing server based on Silver Creek Systems' software that restructures product data so it can be reused across an organization.

The Oracle server uses Silver Creek's patented DataLens technology, which is based on semantic recognition techniques that allow for standardization, validation and matching of most incoming product information. Once restructured, the information is loaded into the Oracle Product Hub, the database vendor's master data management system.

Other features within DataLens that have been incorporated in the Oracle server include an "auto-learning" capability that can infer new rules from previously unseen data and allow the semantic knowledge base to grow through use. The server can be adapted to a variety of industry-specific product data, such as clinical supplies in healthcare, consumer goods in retail distribution, component data in manufacturing, indirect office supplies in public sector or services in telecommunications.

The technology partnership between Oracle and Silver Creek is expected to bring "significant value to customers as the automation of product data quality can reduce the time, costs and risk to implement and operate a product information management system," BarbaraMowry, president and chief executive of Silver Creek, said in a statement.

The Oracle Product Data Quality Cleansing and Matching Server is available for customers to add to their Product Hub configurations.

Companies using the database vendor's Product Hub includes Cisco, Hanjin Shipping, Korean Air, LG Telecom and Pfizer. The software is used in a variety of applications, including procurement, product introductions, channel penetration, reporting and analytics.