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Natural Insight, By Mark Madsen
Mark Madsen is president of Third Nature, a consulting and research firm focused on business intelligence, data integration and data management. He is a principal author of Clickstream Data Warehousing and speaks about data warehousing and emerging technology. See More by Mark Madsen The True End User Experience for BI
This video will help you understand the essence of the end-user experience for business intelligence, and the message is delivered in ten seconds. Keep it in mind as you deploy BI more broadly. The series this is part of is entitled "Mainframe: The Art of the Sale." The entire set is worth viewing. You'll learn the secrets of IT sales by spending a scant few minutes watching them. This took me back fifteen years to district sales meetings. The mainframe is like a barn. Just remember to ABC!  This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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