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Web Analytics TrendWatch, by Phil Kemelor
Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report. See More by Phil Kemelor Google Analytics Suffers Outage
Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until Tuesday. As "Web Analytics Report" readers know, Google's official support partners fare no better than users, and in this case received no communications on the outage.
CMS Watch has been raising issues about Google Analytics in our Report, a blog entry, and our subsequent press release. You could argue that as a free service, perhaps the offering is not supposed to be enterprise-class. Let's compare marketing hype to real functionality. To be clear, the tool is great in the right circumstances. But in its product tour, the company states "…Google Analytics brings a new accessibility to enterprise class analytics…" And in my conversation with Brett Crosby, Senior Manager, Google Analytics, during research for the Report, he emphasized that Google Analytics could handle enterprise-level data volume. But enterprises also expect high levels of support, data availability, and data integration. I would love to hear from serious Google Analytics users to understand their experiences. Contact me directly at pkemelor@cmswatch.com. Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.  This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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