Giving customer emails the same analytic scrutiny you give transactions could be a valuable competitive advantage. by Dan Sullivan Ghost in the Machine Reaching consensus on the meaning and value of metadata is an important step toward making the best possible use of enterprise information. by Malcolm Chisholm Failsafe: 10 Steps To CRM Payback Focusing on these goals during implementation can save your organization a lot of time and money in the end. by Jay-Louise Weldon 
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